Consulting for founder-led companies

Makeway Advisory

We make the way — from product to customers.

You built the product. I help you sell it, run it, and get found — with go-to-market strategy, partner connections, senior IT judgment, custom AI agents that do real work, and a website that actually sells. Plugged in alongside you on a fractional basis, scaled to the support you need, with no full-time hire and no agency overhead.

Book a 20-minute call → See AI agents at work

01 Go-to-market 02 AI enablement & agents 03 Partner connections 04 IT consulting 05 Website creation 06 Pathway roadmap

The way, made: product → positioning → partners → revenue

What I Do

Six services. One goal: customers.

Everything below is work I do with you and your team — not a report handed over and forgotten. Each service ends in something concrete you own.

Go-to-market consulting

The decisions that decide whether buyers understand — and pay for — what you built. We get your positioning, pricing, and sales motion right, together.

Positioning & messaging buyers repeat back to you
Ideal customer profile (ICP) — who to sell to first
Pricing & packaging that matches how buyers buy
Design-partner strategy for your first reference customers

You get: a sales story your whole team can tell, and a clear answer to "who is this for and why us?"

02 New · Headline capability

AI enablement & agent creation

Custom AI agents, designed, built, and deployed into your business — not demos. Agents that answer leads, do the research, write the readouts, and keep the follow-ups from slipping, plus the guidance your team needs to adopt AI with confidence.

Custom agent design & build — lead response, research, reporting, internal copilots
Workflow automation across the tools you already use
AI readiness assessment — where agents pay off first, and where they don't
Adoption guidance and guardrails, so the team trusts what the agents do

You get: working agents in production doing real work — and hours handed back to your team every week. See agents at work ↓

Partner connections

Warm pathways, not cold lists. Introductions made with context, into the rooms where platform and partnership decisions actually happen.

Cloud-native & Kubernetes ecosystem partners
Platform and technology partners
Design partners and early enterprise customers
Intro strategy — who to approach, in what order, with what ask

You get: real conversations with the partners and buyers on your target list — not a spreadsheet of names.

IT consulting

Senior technology judgment for the decisions you can't afford to get wrong — from someone who has sat on the buyer's side of enterprise platform deals.

Kubernetes & cloud-native platform strategy
AI infrastructure buying and build-vs-buy decisions
Vendor evaluation — what to adopt, what to skip
Architecture and roadmap reviews, in plain language

You get: confident, defensible technology decisions — without hiring a full-time platform leader.

Website creation

Your website is usually the first sales call. I design and build sites that say plainly what you offer and why a customer should act — then get them live on your own domain.

New website, designed and built end to end
Copy that states your offer and the results customers get
Launched on your own domain, with email and contact set up
Rebuilds of sites that are unclear, dated, or not converting

You get: a live website you're proud to send people to — one that turns visitors into conversations.

Pathway to success — your 12-month roadmap

Every engagement can include a written 12-month roadmap from where you are now to repeatable revenue: the milestones, the order they happen in, and what "done" looks like at each step. We review and revise it quarterly as the market answers back, so the plan stays a working document — not shelfware.

You get: one document you can run the year from — and share with partners, hires, and investors.

AI Enablement

AI agents at work — not on a slide.

An agent is software that takes a request, uses your tools and data, and returns finished work. I design, build, and deploy them into the workflows where your team is losing time — then stay involved so they keep earning their keep.

How an agent turns a request into value

Every agent I build follows the same honest pattern — a clear trigger, a defined job, your real tools, and a result a person can check.

AGENT 01

Lead-response agent

Reads every new inquiry the moment it arrives, qualifies it against your ideal customer profile, drafts a personal reply in your voice, and books the call — while the lead is still warm.

The value: new inquiries answered in minutes instead of hours or days, and pipeline that doesn't leak while you're busy building.

AGENT 02

Market-research agent

Sweeps public data — funding news, launches, job posts, ecosystem signals — and turns it into a weekly lead sheet: the companies worth approaching, why now, and the angle to open with.

The value: prospecting research that used to eat a day a week arrives finished, so your time goes to conversations, not spreadsheets.

AGENT 03

Reporting agent

Pulls pipeline, product, and partner activity together and writes the weekly readout — what moved, what stalled, and what needs a decision — in the format you already use.

The value: the readout writes itself; your weekly review starts at decisions instead of data assembly.

AGENT 04

Internal copilot

Drafts proposals, one-pagers, and follow-up emails from your own notes and past work, and tracks the follow-ups so nothing you promised quietly expires.

The value: first drafts in minutes and follow-through that doesn't depend on memory — hours returned to the work only you can do.

Hours returned to your team, every week Leads answered in minutes, not days Pipeline that doesn't leak Follow-up that never slips

Results

What you walk away with.

These are the concrete outcomes an engagement is built to produce. No vanity metrics, no guaranteed-revenue promises — just the assets and clarity a company at your stage actually needs.

✓

An offer buyers understand in one sentence

Positioning and messaging sharp enough that a prospect can repeat it to their boss — the moment most deals are really won or lost.

✓

AI agents doing real work in your business

Custom agents live in your workflows — answering leads, researching markets, writing readouts — with guardrails and a human in the loop where it matters.

✓

Conversations with the right partners

Warm introductions into the cloud-native ecosystem and platform partners, made with context — doors opened, not emails blasted.

✓

A written 12-month roadmap

Your pathway from product to repeatable revenue on paper: milestones, sequence, and owners — reviewed quarterly and kept current.

✓

A website that sells while you sleep

A live site on your own domain that states your offer plainly and turns visitors into booked calls — designed, written, and launched for you.

✓

Technology decisions you can defend

Platform, vendor, and AI infrastructure calls made with buyer-side experience behind them — documented, so the reasoning holds up later.

✓

Senior judgment without a senior hire

The experience of a senior GTM and platform leader through Bronze, Silver, or Gold — choose the cadence, access, and depth of support your company needs.

The honest version: I can't guarantee revenue — no honest advisor can. What I guarantee is the work above, delivered and documented, so the way to revenue is made and visible.

Ways to Work Together

Start where you are.

Choose the level of ongoing support you need — Bronze, Silver, or Gold — or start with a fixed-scope sprint, a website build, or a single expert conversation.

STEP 1

Twenty-minute call

Tell me what you've built and where it's stuck. If I'm not the right fit, I'll say so on the call.

STEP 2

Pick your level

Choose Bronze, Silver, or Gold for ongoing advisory — or start with the fixed-fee Sprint or a website build.

STEP 3

Work the roadmap

We execute against the plan together, with the calls, response times, and reporting built into your tier.

Monthly advisory tiers

Pick the depth of support that matches the work in front of you. Every tier is direct access to senior go-to-market and technology judgment — no junior handoffs and no agency overhead.

Senior judgment, without the senior hire.

$200K+ a year What a full-time senior go-to-market or product hire costs, fully loaded.

$5K–$15K a month Published 2026 market guides put fractional executive retainers typically in this monthly range.

From $1,750 a month Makeway's tiers deliver senior-operator judgment without the full-time hire or agency overhead, starting with a lighter advisory level.

Bronze

Advisor · Monthly retainer

$1,750 / month

Senior direction on tap for founders who need experienced judgment without adding a weekly operating commitment.

Monthly 60-minute strategy call
Async guidance by email, with replies within two business days
Quarterly roadmap review
One-page monthly notes

Choose Bronze

Prefer a defined starting point?

Start with a fixed-scope engagement or a single expert conversation, then move into the tier that fits what comes next.

Fixed fee · 2–3 weeks

GTM Sprint

$8,500

A focused engagement that ends with one written deliverable you own — your whole go-to-market motion, on paper.

Positioning & ICP
Design-partner plan
Partner-ecosystem map, with intro strategy
12-month pathway roadmap

Start with a Sprint

Fixed scope · Project

Website Build

Scoped per project

A new website — or a rebuild of the one that's not working — designed, written, and launched on your own domain.

Offer & results copywriting included
Design and build, end to end
Domain, hosting & contact setup
Launch checklist so nothing is left half-done

Ask about a website

By the hour

Expert Sessions

$500 / hour

Paid expert calls for teams making buying and strategy decisions in this market.

Kubernetes & cloud-native platforms
AI infrastructure buying decisions
Booked as a single session

Book an expert session

Who It Is For

A specific company, at a specific moment.

Makeway Advisory works best when the product is proven and what's missing is everything around it — the motion, the partners, the presence, and the leverage AI can add.

This is for you if…

✓You're a founder-led company — cloud-native, Kubernetes, AI infrastructure, or a business built on your expertise
✓Your product is proven, with real users — people already rely on it
✓Repetitive work — lead follow-up, research, reporting — is eating your week and is ready to hand to agents
✓Your website doesn't say what you do — or doesn't exist yet
✓You want senior judgment alongside you, not a department built around you

It's not for you if…

✕You're looking for a full-time sales team to hire or rent
✕You need a product engineering department — Makeway builds agents and websites; it doesn't become your core product team
✕You need guaranteed revenue — no honest advisor can promise that

About

The person making the way.

My background is product management for Kubernetes and cloud-native platforms, spent on the buyer's side of enterprise platform decisions.

I am active in the cloud-native industry community and its open-source collaborations, and I have helped platform companies bridge the gap between a working product and a working go-to-market motion. That same work now includes designing and deploying AI agents that take repetitive, valuable work off small teams.

That buyer-side seat is the point of view Makeway Advisory brings: how enterprise platform teams actually evaluate, pilot, and buy infrastructure — from the founder's side of the table. The same plain-language approach goes into every website, roadmap, and agent I deliver: if a customer can't understand it in a minute, it isn't finished.

Makeway Advisory is a separate, independent practice; it uses no employer information and takes no position for any employer.

Connect on LinkedIn

Contact

Twenty minutes. No pitch deck required.

Tell me what you've built and what you need — a sales motion, a partner door opened, a technology decision, an AI agent doing real work, or a website that finally says what you do. If Makeway isn't the right fit, I'll say so on the call.

Book a 20-minute call Message on LinkedIn

Prefer email? lcventureholdings@gmail.com